Event tie-ins happen when a brand associates a product with an event. When appropriate, event tie-ins can be a great (and inexpensive) way to boost consumer awareness of your product. During the recent solar eclipse, many brands effectively tied-in their products with clever social media posts. Here are five examples of shared images, and why they worked:
Ale-8-One, more popularly known as Ale8, is a soft drink staple in Kentucky. And since the Commonwealth was front-and-center for totality, it was only nature that this beloved brand made a reference. Its simplicity and casual feel made this image the perfect celebration:
— Pizza Hut (@pizzahut) August 21, 2017
This brand often shares images of their shoes in a variety of settings to show versatility. So it was only natural to continue the theme by showing a pair of eclipse viewing glasses over a pair of their shoes.
What other brands got it right for the eclipse? Tell us in the comments.